Brand Kit — 2026

The Future of
Wearable Fandom

Modular snap-in wristbands merging physical collectibility with NFC technology — empowering fans to show their loyalty in style.

01 — Colors
Color Palette
Primary
Main Color
Graphite Black
#2D2D30
Copy
Main Color
Pure Black
#000000
Copy
Accent Color
Electric Aqua
#6DFDFF
Copy
Secondary
Secondary Color
Pure White
#FFFFFF
Copy
Secondary Color
Soft Grey
#E5E5E5
Copy
02 — Logos
Logo System
Brandmark (Icon + Wordmark)
Brandmark White
Dark background
Brandmark Aqua
Black background
Brandmark Black
Light background
Brandmark Soft Grey
Graphite background
Brandmark Graphite
Light background
Brandmark Vertical
Brandmark Vertical White
Dark background
Brandmark Vertical Electric Aqua
Black background
Brandmark Vertical Soft Grey
Graphite background
Brandmark Vertical Graphite
Light background
Brandmark Vertical Black
White background
Wordmark (Type Only)
Wordmark White
Dark background
Wordmark Electric Aqua
Black background
Wordmark Black
White background
Wordmark Soft Grey
Graphite background
Wordmark Graphite
Light background
M Logomark
Logomark White
Dark background
Logomark Electric Aqua
Black background
Logomark Soft Grey
Graphite background
Logomark Graphite
Light background
Logomark Black
White background
Logomark Outline
Logomark White Outline
Dark background
Logomark Aqua Outline
Black background
Logomark Black Outline
White background
Logomark Soft Grey Outline
Graphite background
Logomark Graphite Outline
Light background
03 — Typography
Typefaces
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New Science Extended
Display Font — Extended
MediumHero text, taglines
Medium ExtendedDisplay, large headlines
A bold, contemporary sans-serif with extended proportions and a distinctly futuristic character. Wide letterforms and clean geometric construction create a strong visual presence while maintaining clarity across digital interfaces, branding, and print.
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New Science
Display Font — Standard
MediumSection titles, callouts
BoldEmphasis, subheadings
The standard-width companion to New Science Extended. Used for section headers, UI labels, and any display context where the extended variant would be too wide. Shares the same geometric, futuristic character at a more compact footprint.
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Gira Sans
Paragraph Font
Regular (400)Body copy, captions
Medium (500)UI labels, subheads
Semibold (600)Buttons, tags
Bold (700)Emphasis, callouts
A clean, modern sans-serif designed for clarity and versatility. Supports the display typography with a balanced, contemporary tone — ensuring strong readability across digital interfaces, documentation, and print materials.
04 — Voice & Tone
Brand Voice
Brand Archetype
The Insider
Modz speaks with the quiet confidence of someone who knows something others don't yet. We don't shout — we signal. Our voice is refined, culturally fluent, and future-facing. We make fandom feel exclusive, intelligent, and wearable.

SNAP. CLICK. FLEX.

The official Modz tagline — three words that capture the product and brand in full.

Voice Traits
How We Sound
Sophisticated Confidence
We speak with authority, not arrogance. Our language is precise, assured, and never over-explained.
✓ Refined precision✗ Loud bragging
Refined & Polished
Every word is intentional. Clean copy, tight headlines, and premium aesthetic at all times.
✓ Elevated copy✗ Cluttered messaging
Culturally Fluent
We understand hype culture and fandom without chasing trends. We set the pace.
✓ Trend-aware✗ Juvenile slang
Exclusive by Nature
Modz is for people already in the know. Our messaging rewards the audience for paying attention.
✓ Insider energy✗ Mass-market tone
Tone by Context
When & How
ContextTone
Product LaunchesBold, declarative, minimal — "Drop Day. Tap In."
Social MediaSharp, culturally aware, visual-first, short
B2B / PartnersProfessional, data-driven, innovation-forward
Customer CommsWarm confidence — knowledgeable, never corporate
Events / ActivationsEnergetic but controlled — hype with sophistication
Language Guidelines
Do's & Don'ts
✓ We Do Say
  • Snap. Click. Flex.
  • Show Your Loyalty.
  • Tap In. Level Up.
  • Design Your Flex.
  • The Future of Fandom is Interchangeable.
  • Subtle Loyalty. Serious Quality.
  • Rep Your Team in Quiet Luxury.
✗ We Don't Say
  • Buy now!!! (excessive punctuation)
  • OMG you gotta get this
  • Best product ever 🔥🔥🔥
  • Cheap / affordable / budget
  • We are excited to announce...
  • Synergy / Leverage / Disruptive
  • Juvenile or unprofessional slang
Example Copy
Voice in Action
Product Drop
"Drop Day. Tap In. New colorways live — limited to the first to register."
Status & Identity
"If you're relevant, you're wearing a Modz wristband."
B2B Pitch
"The next evolution of licensed wearables — filling the gap in customizable, interchangeable collectibles."
NFC Feature
"Your fandom, personalized. Tap for exclusive content, behind-the-scenes access, and special drops."
Vocabulary
Words We Use
SnapFlexTap In Level UpLoyaltyDrop ModularCollectInterchangeable NFCExclusiveFandom
Words We Avoid
CheapAffordable Excited to announceSynergy LeverageDisruptive LOLGOAT (overused)